A.P.C.
An acronym for Atelier de Production et de Création, Parisian label A.P.C. continues to set the standard for effortlessly cool wardrobe staples. Founded in 1987 by Tunisian-born designer Jean Touitou, its collections are imbued with a distinctly French nonchalance: Breton stripes and raw denim sit alongside crisp shirting, chic knitwear and sleek leather bags – including the signature Grace, Betty and Demi-lune silhouettes. Look out for clean-cut separates and accessories in an understated colour palette that are simply constructed and elegantly accented with subtle logo branding.
